Bringing Culture, Conversation And Beauty Together.
Because great beauty and personal care marketing should make you feel something before it makes you buy something. We do the kind of work that puts brands right where culture, conversation and consumer obsession meet.
The Challenge
Beauty brands don't struggle to create content.
They struggle to stand out in a sea of creators, trends, and endless product launches.
What We Did
At ADmad, we used makeup as an entry point into conversations people were already having around reality shows, celebrity and pop-star gossip, movie characters, female-led pop culture, global trends and major events. From finding the right creator face to product trials, makeup breakdowns and GRWM formats, we brought these conversations to life through trendjacking, AI-led creatives and premium edits, building social-first content designed to entertain first and integrate the product naturally.
The Impact
4.5M
Organic views via trend-led formats
51.5K
Likes with 21.6K reposts
100+
Relatable content for stronger product discovery
Because beauty isn't about products. It's about how they make you feel.